City Branding

1. 

   Paagman.nl
   City Branding

   28 days

   Verzendkosten € 4,49

   Niet op voorraad

   51,95

   Naar winkel

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.