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Brand from Japan: ViCREA. Hope your favorite hair color to last.The &honey color series is &honey's 1st color care brand that uses honey (moisturizing) and color care ingredients to keep your hair color fresh.Color care ingredients: levulinic acid (pH adjuster/repair), hydrolyzed honey protein (protection), keratin (wool) (repair/not chemically modified).Leaves your hair a moist and lustrous finish while caring for your color.More than 90% of the product is made up of moisturizing, protective, and color care ingredients such as honey and levulinic acid.In addition, the combination of honey beauty ingredients and color care ingredients maintains the vividness of your hair color while providing cuticle care.&honey's unique color control formula gives your hair a 130% color retention rate.(Compared to &honey's series existing products; results may vary depending on hair type, etc).3 types of honey carefully selected from around the world provide moisture and manageability to your hair.&honey co
