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Brand from Japan: ILOA. A color shampoo that focuses on density, lather, and color saturation.Developed this shampoo with the goal of eliminating the negative elements of color shampoos, such as poor dyeability, poor lather, and creaky hair after shampooing, while providing color rendering equivalent to that of color treatment shampoos.Particular about expressing salon-quality color in shampoo-only formulations.The shampoo uses mainly amino acid-based cleansing ingredients that prevent fading and provide good foaming.In addition, ingredients that have been approved to improve hair strength are blended to protect hair.A well-balanced blend of plant-derived ingredients that lead to bouncy and shiny hair.The fragrance is a gentle fresh floral that gives a sense of cleanliness.Top: The notes are white tea with fresh green notes.Middle: Gentle with gorgeous orchid, transparent lily, and muguet.Last: Natural woody and cool musk.Ash: Cool atmosphere. Transparent and
