Logo Beginnings. Logo Modernism. 45th Ed. - 45th Edition - Jens Muller

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   Logo Beginnings. Logo Modernism. 45th Ed. - 45th Edition - Jens Muller

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Many iconic brands—like Rolex, BMW, Louis Vuitton, and the New York Yankees—use logos designed over 100 years ago. Tracing the origins of the trademark and gathering more than 3,000 logos from the mid-1800s up to 1980, design expert Jens Müller’s exh