Sage Contemporary Brand Management - Johansson

1. 

   Paagman.nl
   Sage Contemporary Brand Management - Johansson

   28 days

   Gratis verzending

   Niet op voorraad

   131,00

   Naar winkel

This new text covers the principles of brand management and strategy, succintly following a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm's br