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Het boek Lessons learned of ASML (ISBN:9789059963528) geschreven door Mohammad Nasir Nasiri, Susanne van der Velden bestel je op bruna.nl! Key lessons revealed: innovation at the core, open culture, and machines deployed early for field-driven development. Shows how early, bold decisions shaped long-term succes. With full colour photo insert pages. WHY? A wonderfully told narrative. Scientifically grounded and closely. Forty years backstage: how choices were made and carried through. Clear analysis and brief reflection questions for your own context. WHAT? Each chapter uses a tailored strategy and innovation lens to clarify what changed and why. With crisp mini-cases and direct quotes - people, choices and consequences in view. "Pause & Reflect" interludes after each chapter. WHO? For everyone fascinated by the remarkable growth story of a tech company. Leaders in knowledge-intensive industries. Entrepreneurs and scale-ups. ...
