Strategic design - Boek Giulia Calabretta (9063694458)

 

Gevonden bij 1 winkel vanaf € 34,99

Online sinds
23 mei 2018
EAN
9789063694456
Taal
Engels
Bindwijze
Paperback
Aantal pagina's
240 pagina's

Prijsvergelijk

1

Omschrijving

Het Boek Strategic design (9063694458) geschreven door Giulia Calabretta bestel je op bruna.nl! The role of design professionals' in innovation is growing towards a more strategic one. They are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order to effectively play this role, design professionals need to master a set of strategic practices - i.e., routinized actions and ways of working. However, since the strategic role of designers is a relatively new development, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects. This book proposes eight strategic design practices for design professionals who seek to grow or have already grown into a more strategic role in innovation. The practices are explained through tools and methods, and through case examples in which companies and designers have effectively used them. Additionally the book provides a set of guidelines that will enable design professionals to easily and quickly apply these practices in their next strategic design project.

Specificaties

Product

Categorie
Cultuur (Tip! Bekijk de top 10)
Artikelnummer
837968
Online sinds
23 mei 2018
EAN
9789063694456

Inhoud

Taal
Engels
Bindwijze
Paperback
Aantal pagina's
240 pagina's

Algemeen

Verschijningsdatum
augustus 2016
Afmetingen
24,4 x 19 x 1,8 cm